Common Online Marketing Avenues for Dentists
An important aspect of online marketing is the fact that there are thousands of searches done every day on search engines relating to dentists. Your success depends on being part of the action and having people find you. This of course has to be preceded by building a professional website with relevant content and conversion elements to ensure your visitors take action. A website also provides data that helps determine where your customers are coming from, how much traffic you are getting from different sources etc. This information could be used to streamline your marketing and help pinpoint advertising sources that are providing a positive return on your investment. Assuming that an effective website is in place, the following are the most important avenues to drive traffic.
1. Free Search Traffic
Search engines drive thousands of visitors to websites based on searches done every day. High rankings on search engines can help drive part of that traffic to your website for free. Search engine optimization, links and content can help high rankings. Content can increase your website’s search engine ranking, educate and qualify prospects, and enhance your credibility. External links pointing to your site is a proven factor in search rankings. However buying links from other is expensive and illegal. The ideal way to obtain links is thru websites like Local Dentist Directory that helps drives traffic and provides SEO value as well.
2. Paid Search Traffic
Buying advertisements that are displayed along with certain searches on search engines can help provide instant visibility and drive traffic. However this traffic comes at a price which can average between $4 to $9 per visitor depending on the keyword chosen. PPC can get expensive if not managed properly.
3. Local Search
Targeting a specific geographical location for searches can be more effective and help drive more relevant traffic. This can be for a city, state or zip code associated with your practice and the ads are associated with a physical address. These are effective for both free as well as paid search and can be accomplished by submitting your websites to map listings eg: http://local.google.com and also to local business directories eg: Local Dentist Directory